SELECT POINT MEDIA GROUP
BRINGING LIFE TO YOUR BRAND
DIGITAL MARKETING SOLUTIONS
In an ever more complex organizational / retail environment, customer engagement is essential but also challenging. We must shift from a linear marketing approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer. Select Point Media can help you develope the right strategic plan for you and your organization.
Digital social media
Marketing team meeting
The Wall of Ideas
Social network concept
Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
This means that by establishing own brand channels, brands increasingly act like media companies and fulfil corresponding functions like entertainment, information and social interaction. Ultimately, brands can become their own communication-medium and thereby replace paid-media channels.
Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.
By and large, business software is likely to be developed specifically for a business and therefore is not easily transferable to a different commercial enterprise, unless its nature and operation is identical. This is due to the unique requirements of each business that off-the-shelf software in unlikely to completely address. However, where an on-the-shelf solution is necessary, due to time or monetary considerations, some level of customization is likely to be required. Exceptions do exist, depending on the business in question, and thorough research is always required before committing to bespoke or off-the-shelf. Let Select Point Media build a solution that is spot on for your organization.
SOCIAL MEDIA AND FORECED NETWORKING
Social networking act as word of mouth or more accurately, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Through social networking sites, organizations can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. See what SPMG can do for you via Social Media and Foreced Networking.
Working on a tablet
THE SELECT PROCESS
Select Point Media Group, LLC
DBA: Select Point Media
PO Box 11542
Killeen, TX 76547